After School by Casey Lewis
A youth culture cheat sheet. Trend analysis and insights, 5x a week, with an emphasis on Gen Z and Gen Alpha consumers.
I send a short newsletter Monday through Thursday, and a longer, highly opinionated (a nice way to phrase “extremely meandering”) digest on the weekends for my very, very special paid subscribers.
I’m Casey Lewis. I used to be an editor at Teen Vogue, MTV, and New York Magazine, and I started a media company for Gen Z, which was acquired by another media company for Gen Z (which was then acquired by another media company for Gen Z). I’ve been obsessed with youth culture forever. In fact, I own more than 200 teen magazines and run a meme account about it. I’ve spent the last years consulting with companies on brand strategy and now I work at a VC.
I’m regrettably not a Gen Zer.
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