Billion Dollar Bully Yelp Keeps Pressure On Businesses
In our previous article about Yelp’s shady tactics, we mentioned a forthcoming documentary exposé titled Billion Dollar Bully. It has been released. We wanted to examine its case against Yelp, the film’s impact, and how Yelp’s practices have evolved since the filmmaker, Kaylie Milliken, started seeking distribution, which turned out to be a multi-year ordeal.
A quick sampling of reviews from those most likely to receive the film’s message most positively―members of the online social media forum “Yelp Exposed”―were mixed. Everyone approached for comment agreed with the main contentions of the film, that Yelp uses extortionate tactics. Some, like Wini Stopf, were quite enthusiastic, saying, “I thought it was great. I was a backer on Kickstarter and Indiegogo and was very happy with the film.” Lloyd Swartz was less happy, saying “Outdated info, took too long, not enough exposure,”―not so much a denial of the film’s points, as a complaint that the delay in release and lack of attention und…
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