Comments - The AWFULs - by Erick-Woods Erickson

I absolutely love this AWFUL label and would extend it to AWFUL CRYBULLY in certain cases.
Now you are getting it Erick. This is a war for the future of the country and it is being played in the media Madison Avenue style. It is about branding. It is like Pepsi spending 95% of its ad spend to negative brand Coke, instead of positive branding Pepsi. Pepsi does not do that because Pepsi is a quality tasting soda to rival Coke. There is more upside to positive branding. Besides, product companies generally know not to go negative branding against their competition as it is a race to the bottom.
But let's say your product sucks, and you are losing market share. And in desperation you adopt a media strategy to destroy your competition so you can grab the lead with your crappy product.
This is the Democrats. They realized during the Obama years, after believing for a short time that the voters had finally bought the left-side product, that voters were still generally conservative and wanted conservative values. So they, the Democrats, went to work taking over the media and pushing a stream of negative branding about Republicans. Then TRUMP happened and they got really desperate because they could see that this was the beginning of the end of the Democrat party. Instead of improving their product, they colluded with private and globalist power to create chaos in society and then spin the media to blame Trump and Republicans for it. It has worked. The female rage machine over Dodd prevented a red wave in the 2022 midterms.
2020 was a unique election. Without the pandemic (plandemic) and the mass mail in ballots Trump probably would have won. But when you look at the Twitter files and other evidence that Democrats in government positions, put there during the Obama era, illegally strong-armed and colluded with Democrats in the media and big tech to perpetrate election influence and interference... all under the cover of the pandemic (plandemic)... this gets back to the negative branding strategy. It works. Because of the phycological and emotional traits of the average human, Madison Avenue figured out how to manipulate them to get consumers to love one product over another. It isn't a rational choice, it is a manipulated one.
And so in that game we find ourselves. Democrats have made it so, but Republicans have been trying to float above it all and it has not worked. The people are being fed anti-Republican propaganda in buckets.
So we need to fight back by negative branding Democrats. And for the affluent white women, radical feminists and the wokesters... there are so many ripe opportunities to brand them as destructive fools, that I cannot wait for Republicans to get this and get to work.
Not until late night TV starts poking justified funny criticism of these people will Republicans have done their job.
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