happy, pretty, busy by Jade Beguelin
I’m a chronically online NYC-based founder (of 4AM SKIN!) who is obsessed with designing and optimizing my life to keep myself happy, pretty, and busy.
When Alexa Chung dropped her 40 pearls of wisdom for Vogue last year, number 35 in particular stuck with me, “When we were younger my friends and I had a mantra we would repeat in case of a run-in with an ex: “Happy, pretty, busy.” I’ve always subconsciously thought that if we lived our lives in a way that would actually make an ex jealous (and not in a let-me-post-this-disco-ball-on-my-story-so-he-sees-I’m-out-way), you would probably end up with a pretty amazing life. Unlike the eye-roll inducing saying, “The best revenge is massive success,” Chung’s words stuck with me because it feels more like a guiding essence than girlboss mantra.
Over my adult life I went from working on Wall Street, to a tech/marketing startup and now to founding nightlife-inspired skincare brand 4AM. While my career path may have been a winding one, the constant throughline has been the fact that I’ve become more and more comfortable using my own internal barometer of success as a guiding light—and “happy, pretty, busy” is a pretty apt description of that guiding light.
On the way there, I built a community on TikTok where I realized I loved connecting with other like-minded strangers on the internet. You can think of this blog as the longer form version of that–where I share my favorite things, what I’m learning, and how I’m doing. With it, I’m hoping to both spark conversation and create my little corner of the internet.
Join me in being happy, pretty, and busy by subscribing :)
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