Heads Explode Over Phoebe Philo's Prices
I think the one thing that stands out to me is that generally with luxury goods, I always thought that part of the appeal was that the stores curate a certain experience - you go to the store, you get free wine and snacks, you get fawned over by an attentive salesperson. You have, for lack of better work, a *mystique* about the experience that's a step up above getting things off the rack at Macy's. I know you CAN buy Gucci or Prada online but...why would you?
But here the experience is basically the same as Shein or any other online-focused/exclusively online brand, where you don't get any of the experience, just hurry up and check out before it sells out. The experience seems quite subpar though clearly the goods are selling all the same.
Expand full comment
ncG1vNJzZmiZna68pbHLpWWsrZKowaKvymeaqKVfpXypscCdqmadqKW5sLDEZqavnaJivam7xJucZqiYnrmwv46cpqallaPBtA%3D%3D