"I think the consumerization of healthcare is top-of-mind. This is a generation that came of a
I think the “consumerization” of healthcare is top-of-mind. This is a generation that came of age used to beautiful, sleek, intuitive products. Healthcare is everything but sleek and intuitive. How can startups build elegant technology that removes complexity and makes healthcare easy to access / easy to understand / have quality care?
Many great startups in healthcare will start B2C, which forces sharp product thinking, and then use early proofpoints to go B2B
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Christie Applegate
Update: 2024-12-02