The Long Way Around by Eric M. Ruiz
Been around the world with companies like Waze, Google, and Netflix. Now, I’m trying to find my way back home.
This is a white space for me to ruminate on life, culture, and of course, the newest Drake albums.
Come for the arcane hip-hop references. Stay for the stories.
Eric M. Ruiz is an LA-based writer and marketing professional from Modesto, California. Most recently, he was part of the Marketing team at Netflix where he helped partners across Latin America—like Telmex, izzi, and AT&T—integrate with the streaming platform.
Prior to Netflix, Eric spent six years at Waze (and Google, after the billion-dollar acquisition in 2013), where he launched the company’s first partnerships and marketing campaigns in the U.S. and Latin America. He also led the launch of the Waze Carpool app for U.S. Spanish-speaking audiences.
His work has led him to interview numerous CEOs, NYT Best-Selling Authors, renowned academics, and professional athletes. Eric’s curiosity and people-first mentality have allowed him to cultivate a world-class network.
His essays on identity, belonging, and culture have appeared in Fast Company, Observer, Entrepreneur, and Howler Magazine. He’s also appeared on NPR Latino USA to discuss his ideas on diversity.
Eric has an A.A. from Modesto Junior College and a B.A. in International Business from San Diego State University. Prior to graduating from SDSU, Eric spent a semester at the University of Barcelona, where he furthered his studies in economics and history.
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