The Opposite of Greeting: - by Becky Tyre
So much thought and effort is put into how you and your staff greet customers, but do you have a procedure in place for how to talk to them during and after the sale?
While you are processing the purchase, it’s a perfect time to ask if they follow you on social media and point to a sign at checkout with your social media information.
Remind the customer that they achieved what they wanted when they came in the store. Examples: I’m so glad you found a shirt that matched those pants. I’m so happy we had so many gift ideas for your daughter-in-law. I’m so glad you came back to get the matching handbag. I know your grandson is going to love that puzzle. A step further…
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