'Trolls 3' Topped $200M In Theaters Despite 'Trolls 2' Going (Essentially) Straight-To-Video
Universal and DreamWorks’ Trolls Band Together was the top movie on Vudu (which ranks by revenue) for the second week in a row, with Hunger Games: Ballad of Songbirds and Snakes and Oppenheimer again holding the fort in second and third place. The robust performance of the third Anna Kendrick/Justin Timerblake-led Trolls feature, currently tops on YouTube and near the top over at Amazon and iTunes, follows the film’s $100 million domestic and $202 million global theatrical run.
The musical toon will be long-term profitable for a $92 million budget, specifically thanks to post-theatrical revenue such as VOD, DVD and its value as a third-party licensing title (The Croods is currently among the most-watched movies on Netflix in America). Moreover, the film’s theatrical performance, -35% from the first Trolls in North America and -46% from the 2016 original (back when Fox released DWA features), is decent considering that Trolls World Tour was mostly confined to non-theatrical distribution.
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