What's the Value of Spotify Subscription Across 100 Music Markets?
By coincidence - as this post had stalled since Monday - Spotify has published its financial result for Q3 2021 and it revealed it now has 172m global Premium subscribers. This was up 19% YoY and up by 4% (+7m) QOQ.
Spotify’s Premium subscriber growth translated into Premium revenue of €2.178 billion ($2.52bn at current exchange rates) in Q3, which was up by 6% on the €2.056 billion ($2.38bn) generated in the prior quarter (Q2 2021).
The firm’s average monthly revenue per user (ARPU) landed at €4.34 ($5.03) in Q3, up 4% year-on-year (up 3% year-on-year at constant currency). Spotify says that it “saw a benefit to ARPU primarily from our price increases [in select regions]”.
I thought we might be interested in these because per its 2020 annual report, Premium subscription commanded about 91% of Spotify’s total revenue, while its ad-supported service contributed about 9%. This emphasizes how Subscription(s) remains critical to artists’ earning - as streaming becomes the nucleus of recorded music revenue.
PS: Figures are in descending order.
Israel – Spotify Premium costs $5.90/month in Israel, which is equal to about 19.90/month in new shekels.
United Arab Emirates – Spotify costs about $5.44/month in the United Arab Emirates, or 19.99AED.
Saudi Arabia – Spotify Premium costs $5.33/month in Saudi Arabia, which is equal to about 19.99 Saudi riyals.
Algeria – Spotify Premium is priced at $4.99/month in Algeria, which is equal to about ~650 Algerian dinar.
Bahrain – Spotify costs $4.99/month in Bahrain, or 1.88BD.
Jordan – Spotify costs about $4.99/month in Jordan, which is equal to about 3.54 Jordanian dinar.
Kuwait – Spotify Premium costs $4.99/month in Kuwait, which is equal to about 1.53 Kuwaiti dinar.
Lebanon – Spotify Premium costs $4.99/month in Lebanon, which is equal to about 7546 Lebanese pounds.
Morocco – Spotify is priced at $4.99/month in Morocco, which is equal to about ~46 Moroccan Dirham.
Oman – Spotify Premium costs $4.99/month in Oman, or 1.92 Omani rial.
Palestine – Spotify Premium costs $4.99/month in Palestine, or 16.84 New Shekels.
Qatar – Spotify Premium costs $4.99/month in Qatar, which is equal to about 18.17 Qatari rials.
South Africa – Spotify is priced at $4.99/month in South Africa, which is equal to about 80 South African Rand.
Tunisia – Spotify is priced at $4.99/month in Tunisia, which is equal to about ~14 Tunisian dinar.
Egypt – Spotify costs about ~$3.18/month in Egypt, or EGP 49.99.
Tanzania – Spotify costs about ~$3/month or 6,900 Tanzanian Shilling
Uganda – Spotify costs about ~$3/month or 10, 000 Ugandan Shilling
Angola – Spotify costs about ~$2.99/month in Angola, or 1789 AOA.
Botswana – Spotify costs about ~$2.99/month in Botswana, or 33.69 Botswanan Pula.
Côte d'Ivoire – Spotify costs about ~$2.99/month or 309 CFP Franc
Malawi – Spotify costs about ~$2.99/month or 2437 Malawi Kwacha
Kenya – Spotify costs about ~$2.70/month or 299 Kenyan Shilling
Nigeria – Spotify costs about ~$2.19/month or 900 Nigerian Naira
Japan – Spotify Premium costs about $8.80/month in Japan, or 980 Japanese yen.
Singapore – Spotify Premium costs around $7.73/month in Singapore, which is equal to 9.90 Singaporean dollars.
Hong Kong – Spotify Premium costs $7.48/month in Hong Kong, or HK$58/month.
Kazakhstan – Spotify Premium costs $4.99/month in Kazakhstan, which is equal to about 2156 Kazakhstani tenge.
Taiwan – Spotify Premium costs $4.99/month in Taiwan, which is equal to about 143 Taiwanese dollars.
Thailand – Spotify Premium costs $4.19/month in Thailand, which is equal to about 129 Thailand baht.
Malaysia – Spotify Premium costs about $3.50/month in Malaysia, which is equal to about 14.90 Malaysian ringgit.
Indonesia – Spotify Premium costs about $3.50/month in Indonesia, or 49990 Indonesian rupiahs.
Philippines – Spotify Premium costs about $2.67/month in the Philippines, which is equal to about 129 Philippine pesos.
Vietnam – Spotify Premium costs $2.55/month in Vietnam, which is equal to about 59000 Vietnamese dong.
India – Spotify Premium costs about $1.61/month in India, which is 119 Indian rupees.
Denmark – Spotify Premium costs $18.64/month, or about 99 Danish krone.
United Kingdom – Spotify Premium costs about $16.94/month, or 9.99 British pounds.
Norway – Spotify Premium costs about $16.82/month in Norway, or about 109 Norwegian krone.
Sweden – Spotify Premium costs $15/month, or about 99 Swedish kronor
Liechtenstein – Spotify costs about $14.77/month in Liechtenstein or about 12.95 CHF
Monaco – Spotify Premium costs about $13.87/month, or €9.99/month.
Netherlands – Spotify Premium costs about $13.87/month, or €9.99/month.
Austria – Spotify Premium costs about $13.87/month, or €9.99/month.
Monaco – Spotify Premium costs about $13.87/month, or €9.99/month.
Netherlands – Spotify Premium costs about $13.87/month, or €9.99/month.
Andorra – Spotify Premium costs about $13.87/month, or €9.99/month.
Luxembourg – Spotify Premium costs about $13.87/month, or €9.99/month.
Finland – Spotify Premium costs about $13.87/month, or €9.99/month.
France – Spotify Premium costs about $13.87/month, or €9.99/month.
Germany – Spotify Premium costs about $13.87/month in Germany, or about €9.99/month.
Iceland – Spotify Premium costs about $13.87/month, or €9.99/month.
Ireland – Spotify Premium costs about $13.87/month, or €9.99/month.
Italy – Spotify Premium costs about $13.87/month, or €9.99/month.
Spain – Spotify Premium costs about $13.87/month, or €9.99 per month.
Switzerland – Spotify Premium costs $13.5/month, or ~12.95SFr.
Belgium – Spotify costs about $11.99/month, or €9.99/month in Belgium.
Czech Republic – Spotify premium costs around $8.32/month, which is equal to ~188 Czech koruna.
Slovakia – Spotify premium costs around $8.32/month, which is equal to €6.99 per month.
Cyprus – Spotify Premium costs about $8.27/month, or €6.99/month.
Estonia – Spotify Premium costs about $8.27/month, or €6.99/month.
Greece – Spotify Premium costs about $8.27/month, or €6.99/month.
Latvia – Spotify Premium costs about $8.27/month, or €6.99/month.
Lithuania – Spotify Premium costs about $8.27/month, or €6.99/month.
Malta – Spotify Premium costs about $8.27/month, or €6.99/month.
Portugal – Spotify Premium costs about $8.19/month, or €6.99 per month.
Croatia – Spotify Premium costs about $7.10/month, or €5.99/month.
Slovenia – Spotify Premium costs about $7.10/month, or €5.99/month.
Montenegro – Spotify Premium costs about $5.90/month, or €4.99/month.
North Macedonia – Spotify Premium costs about $5.90/month, or €4.99/month.
Serbia – Spotify Premium costs about $5.90/month, or €4.99/month.
Bulgaria – Spotify Premium costs about $5.85/month, or €4.99/month.
Hungary – Spotify Premium costs about $5.85/month, or €4.99/month.
Albania – Spotify Premium costs about $5.85/month, or €4.99/month.
Bosnia – Spotify Premium costs about $5.85/month, or €4.99/month.
Kosovo – Spotify Premium costs about $5.85/month, or €4.99/month.
Poland – Spotify Premium costs $5.22/month in Poland, which is equal to 19,99 Polish zloty.
Belarus – Spotify Premium costs $4.99/month in Belarus, or ~13BYD.
Moldova – Spotify Premium costs $4.99/month in Moldova, which is equal to 85 Moldovan leu.
Ukraine – Spotify Premium costs $4.99/month in Ukraine, which is equal to about 141 Ukrainian hryvnia.
Turkey – Spotify Premium costs around $4.82/month, which is equal to about 17,99 Turkish lira.
Russia – Spotify Premium costs around $2.20/month in Russia, or 169 Russian rubles.
ncG1vNJzZmismJq3sLjLqJ2doZGnxm%2B%2F1JuqrZmToHuku8xop2ivmJbBtHnToZxmrpGhwqZ5zp9krKifqbanxYysrJurk6e2scDIqKU%3D