PicoBlog

The creators of South Park:

“If the words ‘and then’ belong between those beats … you’ve got something pretty boring. What should happen, between every beat that you’ve written down, is either the word ‘therefore’ or ‘but’ … that gives you your causation.”

Why it matters:

• ‘And’ implies a simple continuation.

• ‘But’ implies conflict.

• ‘Therefore’ implies progress.

Here’s the vid:

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